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HOME > NOTICIAS > GASTOS COM PUBLICIDADE ONLINE VÃO ATINGIR US$ 35 BI EM 2012

Em Marketing Online e Links Patrocinados

Gastos com publicidade online vão atingir US$ 35 bi em 2012

Fonte: Redação

Por Juliana Mello, Redação SEMBrasil

COMPUTER WORLD - Os gastos com publicidade online vão mais do que dobrar até 2012, saltando de 19,9 bilhões de dólares em 2007 para 35,4 bilhões de dólares. O segmento de pesquisas e anúncios em websites representarão a maior fatia dos recursos, segundo levantamento da JupiterResearch.

Os maiores motivadores para esse crescimento significativo com publicidade na internet estão relacionados com a explosão do inventário de anúncios, além do aumento em volume de acordos de links patrocinados e tecnologias mais eficientes para definição de público alvo.

“A forte alta de sites sociais foi responsável pela melhora considerável no inventário disponível para anunciantes no mundo da internet”, aponta a analista da JupiterResearch, Emily Riley.

Atualmente, continua a especialista, o inventário de portais sociais está baseado em sua maior parte em redes de anúncios e na publicidade “contextual”. O amadurecendo do setor, no entanto, vai levar a novas táticas como a definição de públicos-alvos por comportamento, o que vai significar um modelo melhor de monetarização sobre o inventário.

A empresa acredita que imagens estáticas e publicidade em texto serão dois dos formatos mais populares de anúncios 2007, representando dois terços da toda a receita online.

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